Since 2021 Centrostyle has devoted part of the proceeds from Neyeture frames to our projects for the protection of Italy's waterways. In 2026 we are doing it again. It is worth explaining what that means.
When a collaboration reaches its sixth consecutive renewal, it is worth pausing for a moment. Not to celebrate it, but to explain why.
The answer, in our case, is simple: because it works. Not in terms of statements of intent, but in terms of concrete results.
From 15 May to 15 July 2026, for every Neyeture frame sold in Italy and abroad, Centrostyle devotes part of the proceeds to supporting Blue Eco Line's 2026 projects. The mechanism has been the same for six years: a precise amount, a defined period, transparent reporting at the end of the campaign. What changes, year after year, is the scale of what those funds help to support.
What is happening on Italy's rivers
In 2022 we installed the first River Eye units, the continuous monitoring system for waterways. Today we have 14 active across four regions: Veneto, Tuscany, Lombardy and Piedmont. By the end of 2026 we will reach 20.
The data collected in the Veneto study between 2023 and 2024 shows that on just three rivers monitored for one year, around 8,400 plastic objects were detected, an average of 163 objects per week. All heading towards the Adriatic Sea.
Source: Blue Eco Line / Veneto Region report, 2023–2024
That is what monitoring is for: measuring the problem where it really exists, before it becomes invisible at the bottom of the sea. But the next stage is collection, and that is where the project took its most important leap.
Grosseto: the first operational plant
In August 2025 we activated the first River Cleaner in Italy, in Tuscany. Since then it has extracted around 6,800 kg of material from the river (waste, debris and vegetation intercepted before reaching the sea), operating around 60 minutes a day, every day, powered 100% by photovoltaic panels.
The plant produces 60% more energy than it consumes. It is not just a plant that cleans a river: it is a plant that powers itself.
In 2026 the official inauguration is planned and, in parallel, we are building the second River Cleaner on the Cornia river, again in Tuscany.
Why Neyeture
Neyeture is a line built with the same logic we use to structure our plants: starting from materials, not words. Frames in biobased Rilsan derived from castor oil, beta-titanium temples, recycled packaging. A coherent product choice that brings sustainability inside the object before communicating it outside.
We are proud to have had Centrostyle alongside us for six years. It is not a polite formula: it is recognition that certain collaborations work because they are born of shared values, and they renew because they produce results both sides can tell with the data in hand.
How a pair of glasses connects to a river
The contribution generated by Neyeture sales goes into the operating budget of our projects. It funds hours of work in the field, installations, maintenance, data analysis.
We cannot say 'with this frame we collected X grams of plastic': that would be a simplification that would not respect the reality of the project. What we can say is that the contribution is real, tracked and reported, and that every euro from partners translates into additional operating capacity on the rivers.
The more Neyeture frames are chosen, the more concrete resources reach where they are needed.
Looking at what we have built over these six years, one thing seems clear to us: connecting a company's or a brand's activity and mission to a concrete, measurable environmental project is possible, even without complex structures.